12min chapter

The Publisher Podcast by Media Voices cover image

Futureproofing local news: Finding resilient business models

The Publisher Podcast by Media Voices

CHAPTER

Engaging Features in Local Media

This chapter discusses the importance of engaging features in local media and how they can help serve the local audience. It highlights the role of positive and inspirational stories, as well as the trend of investing in well-being and lifestyle content. The chapter also emphasizes the need for an audience-first approach in local news organizations.

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