The Next Music Gold Rush: Mark Mulligan's Music Tectonics Conference Keynote

Explore fault lines in the recorded music industry from Teddy Boys to TikTok with Mark Mulligan of MIDiA Research. When Mark opened the first annual Music Tectonics Conference in October in Los Angeles, he lobbed visions from the future into the audience. We captured the audio of his unique mix of trendspotting, economic analysis, and prediction so you can hear what you missed. What does “peak attention” mean for the music biz? Why are mobile games the canary in the digital coalmine? Which approaching seismic shift does Mark think will be even bigger than streaming? How is the digital music market like the gold rush, and who is holding the picks and shovels?

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Stay tuned for more audio from the first Music Tectonics Conference! Visit MusicTectonics.com to learn more, and find us on twitter, facebook, and Instagram. Let us know what you think!