OPERATORS E124: Winning Big In Consumer With Grüns' Founder Chad Janis
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Jul 30, 2025 Chad Janis, the founder and CEO of Grüns, previously thrived in investment banking before pivoting to entrepreneurship in the health sector. He shares his insights on understanding consumer behavior and the essentials of managing customer acquisition costs for sustainable growth. Chad also discusses the challenges of scaling operations and the significance of innovation in product development. Additionally, he emphasizes building a strong team culture and maintaining quality in a competitive supplement market.
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Investor Insight Shapes Growth
- Chad's investor role gave him deep consumer insights, especially LTV to CAC, that shaped his approach to Grüns.
- Understanding these metrics allowed him to scale efficiently by recognizing what growth tactics worked best.
Discipline in CAC Spending
- Always set a strict CAC ceiling aligned with your LTV to avoid unprofitable growth.
- Aim for at least a 3x LTV to CAC ratio to ensure sustainable profitability.
Gummy Product Development Journey
- Chad spent a year refining Grüns' gummy formula and packaging, conducting surveys among diverse Stanford students.
- Initial packaging was manual with 20 people hand-packing gummies due to lack of existing machinery.
