Designing products people trust with Robinhood’s Dheerja Kaur

Episode web page: https://bit.ly/4l51qH3

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In this episode of Insights Unlocked, we sit down with Dheerja Kaur, Vice President of Product Management at Robinhood, for a deep dive into how thoughtful design, strategic innovation, and customer obsession can transform industries—especially one as complex and regulated as finance.

Dheerja brings insights from her journey across major brands like ESPN and The Skimm, sharing how those experiences shaped her unique approach to building products that are not only functional and beautiful but also deeply human.

• Designing for obsessive user bases: How Dheerja’s work with passionate communities—from sports fans to finance enthusiasts—has underscored the value of user loyalty and brand ethos.

• Democratizing finance through design: A look at how Robinhood lowered economic barriers and emphasized intuitive user experiences to make investing more accessible to everyone.

• Embracing complexity without sacrificing clarity: Dheerja discusses how her team balances regulatory requirements with elegant product design that promotes user education and confidence.

• Coaching with ‘Spidey sense’: Learn how she develops product intuition in her teams without micromanaging, and how recognizing subtle signals can lead to better outcomes.

• A culture of experimentation: Why Robinhood encourages teams to pursue bold ideas—even at the risk of failure—and how this fuels long-term growth and innovation.

• Harnessing real-time insights: Discover how customer feedback from support, surveys, and experimentation informs Robinhood’s product strategy and user experience.

• AI and the future of product design: Dheerja shares Robinhood’s early experiments with AI, including the new Cortex product, and how first-principles thinking guides their approach.

• Championing inclusive leadership: Dheerja reflects on her own experience navigating imposter syndrome and why she prioritizes supporting women and underrepresented groups in tech.

• Dheerja on LinkedIn: https://www.linkedin.com/in/dheerja/

• Robinhood website: https://robinhood.com/

• Dheerja’s website: https://www.dheerja.com/

• Bobby on LinkedIn: https://www.linkedin.com/in/bmeixner

• Learn more about Insights Unlocked: https://www.usertesting.com/podcast