Ep. 474 : A Conversation with Kim Roberts About MinistryWatch’s Ministry Executive Survey

Warren Hello, everyone. I’m Warren Smith and I’d like to welcome you to the MinistryWatch podcast. On today’s episode, I’m pleased to have Kim Roberts on the program. If you are a regular reader of MinistryWatch, you know Kim’s name. She is MinistryWatch’s most prolific contributor, and – more to the point today – she is also the manager of MinistryWatch’s quarterly survey of Christian ministry executives. Kim, welcome to the program, and let’s begin with some basic mechanics about the survey. Kim We have more than 1000 ministries in our database, and we send our survey mostly to the CEOs of those organizations. How that we’ve been at this a while, we typically get more than 100 responses, which we feel like is enough to give us a flavor for what these ministry executives are thinking. We’ve been conducting this quarterly survey since October 2022, so nearly three years. Warren We ask a lot of the same questions quarter after quarter, so we can see if sentiment is changing on issues like the state of the economy and the financial health of their own organizations. But we also usually ask one or two new questions each quarter. One of the questions we’ve been asking for the past quarter or two has been about Donald Trump. We asked the ministry executives if they thought President Trump’s policies would have a positive or negative impact on their work. What did you learn? Kim About 27% of Christian ministry leaders told MinistryWatch they believe the Trump administration’s policies will have a negative impact on the organization they lead or the work they do. This is an increase from 19% who gave the same answer in our January survey. Warren OK, so that’s an 8 percent increase. Significant, but not huge. Kim Not huge, but you get a more complete picture when you look at the percentage of executives who are optimistic about Trump’s policies. In January, nearly 55% of respondents were optimistic that the new administration’s policies would have a positive impact. That has dropped to 38% in this month’s survey. That’s a 17 percent drop, which is much more significant. Warren One of the questions we ask every quarter is one about revenue. Any changes? Kim According to the survey respondents, revenue has not increased over the last 12 months as much as it had previously. Only about 16% saw an increase of at least 10% or more in revenue — down from about 21% of respondents in January. Warren About 21% saw their revenue remain flat in that same period. That result is similar to the survey results from July. Kim We also asked a related question about whether ministry leaders believe a recession is on the horizon for the U.S. economy. Leaders are not as optimistic about the state of the nation’s economy as they were in January, with 49% responding that they do not think the U.S. will enter a recession in the next year, down from 62% in January. A majority of leaders — 51% — believe the economy is already in a recession or will enter one in the next six months to a year. Warren Despite their predictions of a recession, ministry leaders are optimistic their revenue will grow over the next 12 months. Kim That’s right. A majority — 51.4% — believe their revenue will grow between 1% and 10% over the next year, and a healthy 19% believe it will grow by more than 10%. About 21% believe their revenue will remain flat. Warren OK, so ministry leaders are optimistic, but they still cite fundraising as the primary challenge they face in leading their ministry. As in January, about 50% of ministry executives cited fundraising as their biggest challenge. Kim When we first began the survey in October 2022, finding and keeping qualified staff was a persistently challenging situation faced by ministry leaders. While it remains a challenge cited by about 25% of respondents in this quarter’s survey, it is down from over 40% when the survey began. Warren A couple of questions that we’ve been asking for a while showed some...