Eat Blog Talk 635: How To Design a High-Converting Welcome Sequence For Food Bloggers (+Key Mistakes To Avoid) with Prerna Malik
In episode 635, Prerna Malik teaches us how to create a welcome sequence to share content from our blog as well as sell digital products, like courses and ebooks, without being salesy or icky.
Co-founder of Content Bistro and a Copyhackers-certified, conversion copywriter, Prerna is the sales strategist and copywriter behind multiple million-dollar launches and 6-figure evergreen sales funnels in niches as diverse as astrology and homesteading! She has written for iconic brands such as Pat Flynn, Amy Porterfield, Copyhackers, Vanessa Lau, Handle the Heat, School of Traditional Skills, and 1000s of others! She is also the creator of the strategy-focused sales copywriting program — Ready-to-Sell. Prerna and her co-founder-slash-husband, Mayank have built an intentionally profitable business while living in India and raising their daughter, Manini.
In this episode, you'll learn about how to sell in a way that you would want to be sold to, Prerna's 6C framework for an effective welcome sequence, and why you should not use generic email templates.
Key points discussed include:
Avoid using generic, plug-and-play templates for your welcome sequence: Your welcome sequence should be personalized and reflective of your brand and connection with your audience.
A welcome sequence is not just one email: It should be a series of emails that guide your new subscribers through getting to know you and your offerings.
Connection-based welcome sequences work best for food bloggers: Lead with building a personal connection before asking for a sale.
Sell in a way you'd want to be sold to: Avoid tactics that make you or your audience feel icky, like fake promises or guilt-tripping.
Use the "6C" framework: Celebrate the sign-up, Connect with your audience, Cultivate community, Convert with a sales pitch, Connect again with social proof, and Close by preparing them for your regular emails.
Space out your welcome emails: Send them one day apart to improve deliverability and engagement.
Include a story, specific details, and your expertise ("3S") in each email: This makes the content more engaging and valuable.
Vary your offers in the email signature/footer: This allows you to show relevant products to different segments of your audience.
Pay close attention to your subject lines and preview text: These are crucial for getting your emails opened.
Remember that "selling is serving": Your products and offerings are valuable, so don't be afraid to promote them to your audience.
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