441: Less Is More When It Comes To Your Social Media Strategy | Krista Neher

Have you ever felt like you were spreading yourself thin across the hundreds of social media platforms? Are you trying to apply one social media strategy across too many platforms? Krista Neher is a social media pioneer. She is a 6-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and the CEO of Boot Camp Digital. Krista has written 6 books on digital marketing, including a textbook and a “Dummies” book on social media marketing. She has worked with companies like Facebook, Nike, Procter & Gamble, GE, Macy’s, Google, and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Entrepreneur, and the Associated Press. Krista is passionate about digital marketing and created one of the first accredited certification programs in the world.

In this episode, George Leith and Krista Neher discuss specializing on just one platform and perfecting it, adapting content to different cultures and considering infrastructure when doing video campaigns in different countries, and paid Facebook ad strategies- what strategies break through the masses and gain attention.

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