Business School with Sharran Srivatsaa Local Market Celebrity
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When we hear the word “celebrity,” we naturally think of some famous Hollywood star or popular singer. But have you ever stopped to think about the local celebrities in your neighborhood? They are your local service providers–real estate agents, mortgage brokers, lawyers, pool contractors, dry cleaners, and the local market stores. Most service-based businesses are local. Think of how many local brands are at the top of your mind when you need a specific product or service. So how do you become a local market celebrity?
In this episode, Sharran talks about his 3-step process to becoming a local market celebrity almost overnight. This strategy is called “The Local Market Domination” approach. Once you understand and implement this strategy, it will dramatically help you dominate your market.
“Time on brand is the new call to action.”
- Sharran Srivatsaa
Timestamps:
00:00 Introduction
01:30 How Uber dominated their market, one location at a time
02:12 Develop a Content Strategy to get discovered
04:09 Join Local Market Groups
06:50 Do Green Screen Videos with hyperlocal content
08:00 Leverage Paid Media
09:12 Content and Retargeting
10:33 How Direct to Lead Magnet works
12:49 Events Strategy, which includes list-building events, community events, and joint ventures
17:13 Recap of the 3-step process to becoming a local celebrity
Resources:
- Leverage Paid Media to Grow Your Business
- ARC Multifamily Real Estate Investing
- Sharran's Partnership Program
- Join the 10K Wisdom Private Partner Podcast, now available to you for free
- Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
- YouTube