Josh Schwadron: Standing Out as a Personal Injury Lawyer

Dec 1, 2022

31:55

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Episode notes

In this episode, Steve Fretzin and Josh Schwadron discuss:

Lawyers and advertising in the United States.
How Mighty is changing the personal injury law world.
Secrets of personal injury lawyers.
Separating yourself from other law firms.

Key Takeaways:

Personal injury lawyers don’t compete on fees or on what they do, they compete on marketing and on who can scream the loudest and stand out.
In personal injury, lawyers' incentives are misaligned with the incentives of their clients.
It’s not about a race to the bottom, it’s about creating differentiated value to get more business.
Be authentic in how you differentiate yourself. It’s not about the market tests, it’s about what you embody in your marketing, your service, and your culture.

"Most industries are crowded, everybody looks very similar. And if there is something unique about you, that superpower actually should be translated into a benefit to the customer.." — Josh Schwadron

Eventbrite Invitation:

https://www.eventbrite.com/e/be-that-lawyer-live-coaches-corner-tickets-473685655547

Episode References:

Book: The Upside of Stress by Kelly McGonigal

Connect with Josh Schwadron:

Website: https://www.mighty.com/

Email: js@mighty.com

LinkedIn: https://www.linkedin.com/in/schwadron/

Twitter: https://twitter.com/joshuaschwadron

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/