#203 Xun Wang: How Bloomreach is Shaping the Future of AI-Powered E-Commerce

Aug 14, 2024

Xun Wang, Chief Technology Officer at BloomReach and former NVIDIA pioneer in parallel computing, shares insights on AI's role in reshaping e-commerce. He discusses BloomReach's innovative Loomi AI platform, which enhances personalized shopping experiences through advanced technologies like generative AI and two-tower neural networks. The conversation touches on ethical considerations in data usage and marketing effectiveness, as well as the company's focus on optimizing customer interactions to boost engagement and conversion rates.

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INSIGHT

AI Platform For Commerce

Bloomreach provides an AI-powered platform that helps retailers deploy state-of-the-art personalization and search capabilities.
The platform aims to increase user engagement and conversion by combining data and AI for commerce experiences.

ADVICE

Prioritize Consent-First Data

Collect and use personalization data only with explicit user consent and comply with privacy laws like GDPR and CCPA.
Give users clear opt-in choices and let brands build direct, permissioned relationships with customers.

INSIGHT

Segments Bridge Sparse Data

Bloomreach combines segmented personalization and one-to-one recommendations using aggregate and individual data.
Segments let brands target sparse-data users while neural recommendation models provide per-user product suggestions.

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Check our BloomReach: https://www.bloomreach.com

Explore Loomi AI: https://www.bloomreach.com/en/products/loomi

Other BloomReach products: https://www.bloomreach.com/en/products

In this episode of the Eye on AI podcast, we sit down with Xun Wang, Chief Technology Officer at Bloomreach, to explore the power of AI in the world of e-commerce.

Xun takes us on a journey through his career, from his early days at NVIDIA, where he played a pivotal role in the evolution of parallel computing and GPU technology, to his current leadership at Bloomreach, a company at the forefront of AI-driven commerce solutions.

He shares how Bloomreach is disrupting the e-commerce landscape with its AI-powered platform, helping brands and retailers enhance customer experiences through personalized search and recommendations.

We dive deep into the technical side of Bloomreach's AI services, including Loomi AI, which integrates various AI capabilities such as search, recommendations, and segmentation. Xun explains how these services work together to deliver highly personalized shopping experiences that boost engagement and conversion rates.

Xun sheds light on the company's innovative use of generative AI and large language models to improve search relevance and personalization, offering listeners a glimpse into the future of e-commerce.

Tune in to discover how Bloomreach is leveraging cutting-edge AI technologies like two-tower neural networks and their Customer Data Engine (CDE) to redefine the online shopping experience.

Join us as we explore the intersection of AI and commerce, and learn how Bloomreach is setting new standards for personalized online experiences.

Don't forget to like, subscribe, and hit the notification bell for more deep dives into the latest AI innovations.

This episode is sponsored by Netsuite by Oracle, the number one cloud financial system, streamlining accounting, financial management, inventory, HR, and more.

NetSuite is offering a one-of-a-kind flexible financing program. Head to https://netsuite.com/EYEONAI to know more.

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