17min chapter

Eye On A.I. cover image

#203 Xun Wang: How Bloomreach is Shaping the Future of AI-Powered E-Commerce

Eye On A.I.

CHAPTER

Personalization in E-Commerce: Ethics and Innovation

This chapter explores the role of data and AI in creating personalized e-commerce experiences, discussing ethical considerations surrounding data usage and customer consent. It highlights the evolution of machine learning algorithms in shaping personalized recommendations and the challenges of engaging infrequent shoppers. The conversation also emphasizes the importance of integrating human insights with AI to enhance marketing effectiveness and improve customer trust.

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