Ep 91: Brunt Takes on the $30B Workwear Market

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On this episode of DTC Podcast we check in with Eric Girouard, founder of Brunt Workwear, a DTC brand catering to an often-overlooked demographic:  tradesmen👷.  

Listen to the pod for:  

📦  Brunt's origin story and product development journey 

📦  A pre-launch roadmap that you can steal  

📦  Why micro-influencers with a niche audience are the way to go  

📦  A friendly reminder to always let research and data guide your decision making  

Plus we've thrown in Good Will Hunting and Home Improvement references for good measure. Can I get an "Aeeuuhhhhh"!? 🔨 😉

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