Siloed, competitive, potentially feuding. This was the traditional marketing/sales relationship. But lines are blurring, both on paper, and in practice. And when yocu look at it, it makes sense. Bringing people from a point of pre-contemplation to contemplation, to consideration and then decision–it's what both marketing and sales do. So, is this evolution creating space for sellers to grow into? 

This week Luigi speaks to Robert Tadros, founder of Impressive Digital (a 2021 LinkedIn Top Australian Startup) about the increasing amalgamation of marketing and sales functions within companies. They define how cross-skilling and collaboration can help both camps perform better, and the next-steps. 

Check out Impressive Digital at their website or on their podcast Growth Masters. 

Connect with Robert on LinkedIn or Instagram. 

Find Luigi on LinkedIn. 

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.