In this engaging episode, Chris Do sits down with Brendan Kane, a social media expert and author known for his data-driven approach to virality. They dive deep into the science behind creating viral content and how social media algorithms work to promote high-quality, engaging content. Brendan breaks down his "generalist principle," explaining why appealing to a broader audience doesn’t dilute a brand’s message but can instead amplify it. With examples from successful clients, he shares actionable strategies for consistent growth on platforms like TikTok and Instagram, emphasizing that understanding content format and context is crucial. This episode is packed with insights for anyone looking to expand their reach and convert views into loyal followers and clients.

Timestamps:

(00:00) Introduction to Brendan Kane

(01:43) The science of going viral

(02:16) Breaking through consistently

(05:00) Role of algorithms in social media

(07:00) The generalist principle explained

(08:40) Turning views into business growth

(11:00) Avoiding niche-only content traps

(14:30) Viral success example: Tanner Leatherstein

(17:45) Tools and mindset for social media success

(22:00) Identifying repeatable formats

(30:50) Common mistakes on social media

Why isn’t Caster Semenya at the World Athletics Championships?