The Next Next

Jeremy Crane on Navigating Product Leadership in an AI Era

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Apr 28, 2025
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INSIGHT

Evolution of Product Management Role

  • The product management role is shifting from project management to strategic problem-solving focused on customer value.
  • Traditional roles in product, design, and engineering are merging, allowing more cross-functional skill application.
ADVICE

Understand Customer Why First

  • Don't blindly build exactly what customers ask for without understanding their underlying problems and goals.
  • Dig into the why behind requests to create cohesive and valuable products.
INSIGHT

Focus On Problems, Let AI Solve

  • The key product leader skill is identifying the right problems to solve, not prescribing the exact solutions.
  • AI enables rapid ideation and exploration of multiple solutions at scale, changing the execution landscape.
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