The Future of Healthcare Technology with Eli Lilly and Company's Diogo Rau
Feb 6, 2025
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Diogo Rau, Chief Information and Digital Officer at Eli Lilly and Company, discusses how technology is revolutionizing healthcare. He highlights Lilly Direct, an innovative tool for chronic care management connecting patients and providers. Rau shares insights from his transition from tech to pharma, emphasizing customer-centric approaches that improve healthcare delivery. He reveals strategies to combat counterfeit medications using advanced tech like NFC tags. Lastly, he explores the impact of AI on drug discovery and rapid medication delivery, transforming patient experiences.
Lilly Direct revolutionizes patient care by connecting individuals with healthcare providers and streamlining medication delivery for chronic condition management.
Diogo Rau highlights a cultural shift at Eli Lilly from short-term tech planning to long-term forecasting in life sciences, emphasizing consumer-centricity in healthcare.
Deep dives
Lilly Direct: Revolutionizing Patient Care
Lilly Direct is a patient care resource aimed at individuals managing chronic conditions such as migraines, diabetes, and obesity. It offers easy connections to independent telehealth and in-person providers, alongside valuable education on obesity and wellness. Furthermore, Lilly Direct features an online pharmacy solution that enables licensed pharmacies to deliver medications directly to patients' homes, streamlining the medication process. This innovative approach ensures that patients receive the necessary care and medications conveniently, supporting them on their journey toward better health.
A Unique Transition from Tech to Life Sciences
The transition from the tech industry to Eli Lilly showcases a significant cultural shift, emphasizing the difference in operational timelines and workplace dynamics. Diogo Rao, the chief information and digital officer at Eli Lilly, highlights the long-term forecasting inherent in life sciences, where discussions often extend to projections as far out as 2036. This contrasts sharply with the tech sector, where short-term planning dominates. The slower pace allows for more rational decision-making in terms of product development, fostering a culture focused on long-term success rather than immediate gains.
Prioritizing the Consumer Experience
Rao's mandate at Eli Lilly centers on integrating technology to enhance the consumer experience, a shift from traditional practices dating back to the 1950s. By incorporating a customer-centric approach, Eli Lilly aims to transform how patients access medication and engage with healthcare services. Rao emphasizes the need to prioritize the customer experience in every project, which could potentially lead to improved medication adherence and health outcomes. This focus on consumer experience mirrors successful strategies from tech companies, like Apple, and aims to modernize and optimize patient interaction with the healthcare system.
How is technology transforming the healthcare space? Malcolm sits down with Diogo Rau, the Chief Information and Digital Officer at Eli Lilly and Company, to discuss the ways his company is innovating to deliver care to customers who need it. Rau also previews some new products Eli Lilly is especially excited about.