

Melissa K. Smith - Navigating Partnerships in Cybersecurity
In this episode of Partnerships Unraveled, we sit down with Melissa Smith, Head of Technology Partnerships and Strategic Initiatives at SentinelOne, to explore the evolving world of partnerships, particularly in the fast-paced cybersecurity landscape. With nearly two decades of experience, Melissa shares her unique journey and insights into the value of building and scaling partnerships.
We dive deep into:
- How shifting from channel-focused work to broader partnerships is reshaping Melissa's approach to growth.
- The importance of focusing on quality over quantity in strategic partnerships and why it's essential to narrow your focus.
- The necessity of tactical execution in partnership strategies and how a methodical approach to building relationships fosters long-term success.
- Melissa’s commitment to mission-driven growth, and why she believes value always precedes revenue.
She also discusses the key role trust plays in relationships, both internally within teams and externally with partners, and how a strong network can lead to remarkable success.
Whether you're new to partnerships or a seasoned pro, Melissa's insights on overcoming challenges and driving growth through collaboration will resonate with all professionals.
Connect with Melissa: https://www.linkedin.com/in/melissa-k-smith/
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