The Google Ads Podcast Google Is Phasing Out 4 Attribution Models Starting This June 2023
One or more conversion actions use an attribution model that Google will not support soon! Kasim shares the potential impact of the changes on your Google Ads strategies. He provides valuable insights into safeguarding your campaigns and discusses why it's crucial to leverage third-party attribution tools now.
Google just announced that four Google Ads attribution models would be removed and upgraded to data-driven attribution on or after 6/7/2023.
Here's Google's official statement posted by Sheba Rasson, Product Manager, Attribution, last April 6, 2023:
"Starting in June 2023, we'll remove the ability to select first click, linear, time decay, and position-based attribution models for conversion actions in Google Ads that do not already use one of these models. Then, starting in September 2023, we'll switch any conversion actions still using these models to data-driven attribution. If you don't want your conversions to use data-driven attribution, you'll be able to use the last click model. At this point, these rules-based models will also be removed from reporting throughout the rest of Google Ads, including the Overview page and the Model comparison report within the Attribution tab."
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