The GaryVee Audio Experience I'm In The Business Of Changing My Mind
Feb 3, 2020
Dive into the addictive superiority of TikTok over Vine and the intriguing criticism surrounding technology. Explore the booming world of esports, highlighting competitive gaming's cultural relevance and community dynamics. Discover the shift from traditional sports broadcasting to OTT platforms and what that means for the future of sports monetization. Unpack the unique recruitment dynamics within esports, contrasting traditional sports talent with social media influencers, all while reflecting on the evolving landscape of audience engagement.
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Episode notes
TikTok Addiction
- Gary initially dismissed TikTok but got addicted after trying it.
- He compares it to Vine, which he believes lost its appeal after being acquired by Twitter.
Escapism
- Time spent on TikTok is not wasted time.
- It's simply escapism, like watching TV or playing video games.
Investment Rationale
- Gary Vaynerchuk invested in the Minnesota Rokkr because of the cultural relevance of Call of Duty.
- He was also drawn to the structured league format and the opportunity for meaningful equity.