Medical Spa Insider Building Success with Smiley Aesthetics: Compliance, Community and Collaboration
Apr 30, 2025
36:57
“All medical providers just aren't taught the skills to own and operate a business successfully.” This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Mary Smiley Ford, MSN, APRN, CRNA, and Carla Pierson, DNP, MBA, RN, identical twins and co-founders of Smiley Aesthetics in Nashville, Tennessee. They explore how their mission to empower med spa providers through compliance, clinical training and business support has fueled the growth of a platform powering over 140 independent med spas. In this conversation, you will hear:
- How Smiley Aesthetics supports med spa owners with compliance, clinical training and business tools;
- Why regulatory compliance is the foundation of their franchise-like platform;
- The importance of structure with medical directors and prescribing protocols;
- How collaboration and community-building have elevated them all;
- The unique factor of being identical twins and how it fuels their success;
- How Mary’s journey highlights aesthetics as an avenue for providers in recovery;
- Building their dream package: a training facility, surgery center and med spa.
- Plans for future expansion, a men-focused med spa, and more!
---
Music by Ghost Score