Eric Siu: Stop Doing SEO Like It's 2015

Eric Siu (CEO of Single Grain and co-host of Marketing School with Neil Patel) joins UnF*ck My Start Up to deliver a marketing reality check.

We dig into what’s actually working in B2B SaaS — and torch the tactics that should’ve been buried with Flash player. SEO? Dead. ABM? Evolving. Founder brand? Mandatory.

This episode is a playbook for marketers who are done wasting budget on channels that don’t convert.

Timestamps:
00:45 – Why SEO isn’t what it used to be
07:30 – The marketing strategy top SaaS companies are using right now
13:10 – Building a founder brand that doesn’t suck
18:50 – ABM that works without spamming LinkedIn
24:20 – Eric’s top channel bets for 2025
31:00 – The hidden cost of stale marketing tactics

🎥 Watch the full episode on YouTube: https://www.youtube.com/live/_ZK7wgkHuG4
🔗 Connect with Eric: https://www.linkedin.com/in/ericosiu/

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/