In today’s business landscape, sustainability often gets framed as a sacrifice, but Ryan Baum is here to flip that script. In this episode, Michelle and Dev sit down with Ryan, a partner at Jump Associates, to explore how companies can make a good sustainability strategy work for their bottom line. From hitting big environmental targets to boosting market share, Ryan shows how the right mindset can turn green initiatives into business wins. The trio breaks down real-world examples and discusses how businesses can thrive while doing good for the planet. 

#sustainability #strategy #mindsetshift #impact #leadership 

Chapters

2:51 Mindset Shift in Sustainability

9:09 Successful Sustainability Initiatives

17:52 Debunking Internal Myths

30:35 Headlines from the Future

Headlines from the Future

1. Expanding Hispanic Community Propels U.S. Population Growth https://www.wsj.com/us-news/the-u-s-hispanic-population-is-still-expanding-partly-driven-by-migration-bbb6d417# 
2. AI brings soaring emissions for Google and Microsoft, a major contributor to climate change. https://www.npr.org/2024/07/12/g-s1-9545/ai-brings-soaring-emissions-for-google-and-microsoft-a-major-contributor-to-climate-change#:~:text=Google%20and%20Microsoft%20report%20growing,double%2Ddown%20on%20AI%20%3A%20NPR&text=Race-,Google%20and%20Microsoft%20report%20growing%20emissions%20as%20they%20double%2Ddown,to%20all%20of%20their%20products. 
3. Approval of Newest Alzheimer’s Drug Will Accelerate New Era of Treatment. https://www.wsj.com/health/healthcare/approval-of-newest-alzheimers-drug-will-accelerate-new-era-of-treatment-645bfa25

Links

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The Jump Podcast

The Jump Podcast features Dev Patnaik in dialogue with Michelle Loret de Mola. This is the conversation for future-focused leaders thinking about strategy, culture and leadership. The world is crazy. Everything seems to be changing, and not always in a good way. Today, business leaders are struggling to figure out avoid becoming the next Kodak, Blackberry or Blockbuster. But fear not, dear listener. Things can get better. People can do better. And the world can be better.

Jump Associates

Jump is the world’s leading independent strategy and innovation firm. We work with the world’s most admired companies on their most important growth challenges. Using a future focused approach to strategy, we’ve helped these firms to grow their businesses in times of change.