Ford CFO John Lawler discusses the company's strong first-quarter results and revamped EV strategy with Bloomberg journalists. They explore Ford's financial performance, future EV plans, and software expansion. The discussion also covers the demand for Ford's gas-powered models like the Bronco and F-150.
Ford aims for profitability in EV business by aligning capacity with consumer demand
Ford Pro division's success transferred to enhance consumer services and tech capabilities
Deep dives
Ford's Strategy for Electric Vehicles
Ford is focused on making its electric vehicle business profitable and aims for its second-generation vehicles to achieve this goal. The company acknowledges the importance of EVs for complying with greenhouse gas regulations and plans to align capacity and investments with consumer demand. Ford's commitment to the EV space is emphasized as a crucial part of the automotive industry's future.
Ford's Growth in Commercial Business
Among Ford's business divisions, Ford Pro stands out as a profitable unit providing software services to commercial customers. The success and learnings from Ford Pro are being transferred to the retail side of the business, particularly focusing on enhancing services and conveniences for consumers. Ford is strengthening its software and tech capabilities by hiring experts in these areas to bolster its offerings and enhance productivity.
Ford CFO John Lawler discusses the company's first-quarter results that beat expectations on strong sales of work trucks, while also retooling its EV strategy in a decelerating market for plug-ins. Lawler spoke with Bloomberg's Romaine Bostick and Katie Greifeld.