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Bloomberg Talks

Ford CFO John Lawler Talks Earnings, EV Strategy

Apr 24, 2024
Ford CFO John Lawler discusses the company's strong first-quarter results and revamped EV strategy with Bloomberg journalists. They explore Ford's financial performance, future EV plans, and software expansion. The discussion also covers the demand for Ford's gas-powered models like the Bronco and F-150.
06:57

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Quick takeaways

  • Ford aims for profitability in EV business by aligning capacity with consumer demand
  • Ford Pro division's success transferred to enhance consumer services and tech capabilities

Deep dives

Ford's Strategy for Electric Vehicles

Ford is focused on making its electric vehicle business profitable and aims for its second-generation vehicles to achieve this goal. The company acknowledges the importance of EVs for complying with greenhouse gas regulations and plans to align capacity and investments with consumer demand. Ford's commitment to the EV space is emphasized as a crucial part of the automotive industry's future.

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