Get Yourself Optimized® 513. Tell Better Stories with Sam Horn
May 15, 2025
Sam Horn, storytelling and communication expert who created the WWWAVE framework and runs the Maui Writers Conference. She shows how to turn updates into vivid scenes. Short hooks, dialogue, and emotion make stories stick. Learn where to find stories, how to tighten scenes, and which questions spark memorable anecdotes.
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Open By Placing People In The Scene
- Start stories with where and when to put listeners in the scene immediately.
- Keep the where/when to one sentence so people can picture the moment quickly.
Lake Swim Sparked Real Action
- Sam signed up for the Waikiki Rough Water Swim after hearing a local lake event and realizing "someday" never comes.
- She used the calendar as a catalyst to actually do what she'd been promising herself.
A Pool Moment Changed A Family's Default
- Sam found a family pool and witnessed a dad decide to change his default to join his kids at the pool after work.
- That single moment suggested a small change could become a memorable family summer.
