OhHello - Ana Milicevic

Oh, Hello!

Our chats w/ the OhHello Inc. 🌞☕️ OhHello.io mentors are back!!

Episode 38 of the pod/vod just dropped 🎧

This next ‘Hello’ is an entrepreneur, media executive, and digital technology innovator. She is the co-founder and principal of Sparrow Advisers, a strategic consultancy helping marketers and C-suite executives navigate the data-driven #adtech and #martech waters.

As a woman, especially those of under-represented communities, many are looked at w/ a glare of "she doesn't know tech." "'However, In my head, I'm a 19 y/o Stanford drop-out dude-bro, with all the world's confidence, and this is how I present and this is how I talk.' When that comes in a different package than the audience perceives, it's a fine balance that many have to adapt to. I'm here to help."

A pioneer of digital data management in advertising, this ‘Hello’ was responsible for the development of the @Demdex platform (aka Adobe Audience Manager) from its early days through its successful acquisition and integration into the Adobe Experience Cloud. Prior to starting Sparrow she established TransUnion's Global Strategic Consulting group (fka Signal) and helped Fortune 500 customers adopt advanced and predictive analytics across their marketing, ad ops, and digital content business units at SAS.

Her consulting portfolio includes working for the United Nations, executing initiatives in 50+ countries, and advising companies on go-to-market strategies all around the globe. The mentor is frequently quoted by media powerhouses like The Wall Street Journal and Insider(who in 2018 named her as one of 23 industry leaders working on fixing advertising) as well as industry trades like Adweek, Ad Age, Digiday, AdExchanger, and ExchangeWire.

Two special mentors she wants to give a special shout-out to: Adam Solomon + Bill Stratton.

But, today, Ana Milicevic is most excited to be one of our earliest mentors on the OhHello.io platform…when we launch this summer!