Marketing is Getting Harder. But Paid Media is Getting EASIER?

In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil sheds light on factors like AI and cutbacks in ad spending to explain why some believe that this statement is true before explaining why he disagrees with it. You’ll hear about privacy changes and automatization and what this means for creative strategy and people who work in marketing and paid media. In order to survive, you need to evolve, so tune in to find out how developments in the marketing industry may affect you and where to focus your efforts for maximum ROI!

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: Marketing is getting harder. But paid media is getting EASIER?
• [00:17] Why Neil thinks paid media is getting easier: AI and ad spend cutbacks.
• [00:31] The main reason Neil disagrees with this statement: the privacy changes.
• [01:07] What this means for creative strategy and people in paid media?
• [02:00] How paid media is affected by automatization. 
• [03:06] AI and how it will affect the work of creatives. 
• [03:29] Google and its relationship with agencies.
• [04:01] The need to evolve in order to survive.
• [04:47] Predictions for the future. 
• [05:02] That’s it for today! Don’t forget to rate, review, and subscribe!

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• Google I/O 

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