Simple Pin Podcast: Simple ways to boost your business using Pinterest Blogging & Pinterest, the Great Shift of 2024
Dec 4, 2024
Jillian Leslie, a podcast host and expert in online entrepreneurship, joins the conversation exploring the evolving landscapes of Pinterest and blogging in 2024. They discuss the impact of Google shifts and AI on content creation, emphasizing adaptability and audience engagement. Jillian highlights successful strategies for leveraging trending topics on Pinterest, while also promoting the importance of human connection amidst rapid technological changes. Together, they inspire creators to embrace experimentation and stay resilient in a shifting digital economy.
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Ad Revenue Crash Impacts Bloggers
- Bloggers experienced a huge drop in ad revenue after Google's update, with some seeing earnings fall from $10-$15K to $800 monthly.
- This shakeup forced creators to reexamine their business models in 2024 due to reduced traffic across platforms.
The Blogger Shift Realization
- Many creators relied on easy traffic and ad income without fully treating their blogs as real businesses.
- After recent disruptions, creators are now realizing they must build authentic communities and diversify their revenue streams.
Master Pinterest Foundations First
- Start your Pinterest strategy by clearly defining why you are using the platform and what goals you want to achieve.
- Regularly refresh your profile and align keywords with what people are actually searching using Pinterest's trends tool.