My Amazon Guy Amazon News: Seller Central Glitches, Growth, and Cyber Monday Looms #119
Nov 25, 2020
12:28
Portions of Seller Central went down Wednesday morning. I suspect system outages again on Black Friday or possibly Cyber Monday. Order reports will be delayed, not unusual. Lots and lots of glitches today. Affects reporting, shipments and more.
- Black Friday deals launched early this year
- Seeing some FBA items lose buy box to MFN. This happened in May during peek buying on Amazon. FBA overwhelmed. Increase your MFN prices, or turn MFN off if you can’t handle a surge.
- Amazon has added 100 product type classifications and attributes. Some are auto classifying.
- Grocery is being standardized with sizing variations.
- Lot of parentages being broken up for color and size. Can’t make sense of it.
- Amazon added a “Growth” section on drop down in seller central, nothing of value in there
- The new brand drop down, however, is very valuable, check out weekly to monitor reviews and brand analytics.
- India Becomes Amazon’s Second Largest Marketplace
- Amazon.com products auto translate to Spanish with customer preference settings.
- Still recommend putting in a couple of Spanish keywords peppered in on search terms and A+ content photos.
- Biggest question I have right now is what will the IPI requirements be in January and will the 90 day stock limitations go away. I think they will, but too early to tell.
- Brand registry pending trademark registration now done through regular brand registry portal.
- If you don’t have brand registry - a new section showed up yesterday to load videos for non brands in the video load section. This was supposed to be available 60 days ago but just seeing it for first time.
- Walmart back end has removed search terms
- They might rely heavier upon titles and bullets as a result
- Etsy uses “tags”
- Target’s ecommerce sales jump 154% in Q3 2020
- Walmart’s eCommerce sales jump 79% in fiscal Q3
- Amazon Pharmacy Business Adds Online Store, Free Delivery for Prime Members
- Google “Amazon news” top result is “Will Amazon go bankrupt” and that’s pretty click baity but found it interesting
- Amazon will go bankrupt. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years," he said. Bezos went on to say that it was his job to delay that date by as long as possible. Amazon turned 25 years old today, so it is fast approaching Bezos's 30-year benchmark
- Selling tips for today -
- AB test A+ content and titles
- Run video ads.
- Make sure campaigns don’t run out of budget