This Week in Startups Box CEO Aaron Levie on the developing cloud storage market, Twitter jokes, Clubhouse vices & more | E1173
Feb 12, 2021
Aaron Levie, CEO of Box and a witty marketer, dives into the evolving cloud storage market and his unique blend of humor in tech marketing. He shares insights on the complexities of going public and the risks of SPACs. Levie reflects on digital legacies and the future of cloud storage, emphasizing the need for strategic pivots to meet enterprise demands. The conversation also touches on the changing workplace dynamics in a post-pandemic world, highlighting flexibility as key to talent retention.
AI Snips
Chapters
Transcript
Episode notes
Benefits of Going Public for Enterprise Software
- Going public offers credibility and transparency, which is crucial for enterprise software companies.
- Customers want assurance about the company's financial stability and long-term data management capabilities.
Blockchain Implementation Advice
- Focus on providing substantial customer value when implementing blockchain technology.
- Don't assume customers will adopt it just because it's blockchain; demonstrate tangible benefits.
Box's Pivot to Enterprise
- Box initially targeted both consumers and businesses but pivoted to enterprise.
- Mark Cuban advised against hedging bets, and Box ultimately focused on the enterprise market.