Master Enterprise-Level SaaS Growth with Justin Shimoon @ AffinityClick - Escape Velocity Show #48

I have an exclusive interview for you... No matter how far I looked, I haven’t been able to find ANY other interviews anywhere with my latest Escape Velocity guest, Justin Shimoon. He just… doesn’t do them. But for me, he generously opened up about the massive success of his company, AffinityClick. ...And how he grew them to be one of the biggest players in the enterprise VOIP market. Justin is the founder and CEO of AffinityClick and the creator of Hushed, one of the world’s most popular mobile calling apps. This is a guy whose software has over 500,000+ monthly active users (MAUs) and makes millions from both B2C and B2B enterprise-level VOIP services. He made it possible for anyone to buy new phone numbers and use them alongside your real number. To launch AffinityClick, Justin didn’t build new infrastructure. Like any great SaaS that scales quickly, his product simply connected the dots between pre-existing technology and services. But knowing how to do that? Yeah, that’s the challenge. Check out the latest episode below and let’s hear how he grew his VOIP tech empire. This is an AWESOME interview. Handling enterprise-level SaaS growth is a whole different ball game, and Justin has mastered it. We’re chatting about: - Making a MASSIVE pivot to an entire company - The sunk cost fallacy - How to create OTT tech that leverages existing tech - How AffinityClick almost ran out of money after $900k personal investment - Getting to the top of the Apple App Store - Creating a Freemium model that converts 65% of users - The pains of growth - Buying ads to protect your brand - Scaling a SaaS with SEO Justin is a talented guy. He’s been an entrepreneur for over 20 years, which means he’s seen tech revolutions rise and fall countless times. Yet he’s still managed to remain successful despite the shifting trends. I really believe that’s what makes a great CEO and founder. It’s not your ability to get lucky with one business decision… It’s your ability to play your cards right again and again and again. In the end, it’s not luck. It’s entrepreneurial wisdom. Tune in to the latest episode to hear from Justin Shimoon’s impressive tech knowledge. -- Dan Martell is a serial entrepreneur, an investor in 40+ startups like Intercom, Udemy, and Unbounce and the creator of SaaS Academy, helping over 500 B2B SaaS founders scale faster. He’s founded five SaaS companies and successfully exited three of them. If you want to scale faster without hitting the usual roadblocks, make sure to follow him on Youtube, Facebook, Instagram, LinkedIn & Twitter.