12min chapter

Escape Velocity - with Dan Martell cover image

Master Enterprise-Level SaaS Growth with Justin Shimoon @ AffinityClick - Escape Velocity Show #48

Escape Velocity - with Dan Martell

CHAPTER

Optimizing Mobile App Promotion with Google's Universal Ad Campaigns

The chapter discusses the limitations of promoting mobile applications on the app store and through mobile searches. Instead, they mention a feature called universal ad campaigns on Google, which utilizes algorithms and a third-party attribution tool to optimize ad spend and combat fraudulent clicks. They also highlight the importance of monitoring and adjusting advertising campaigns on Google for improved Return on Ad Spend (ROAS).

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