Gloss Angeles Jen Atkin Talks "Blowing My Way to the Top," How Growing Up Mormon Influenced Her Beauty Career and More
Jan 15, 2021
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Confidence and Collaboration Advice
- Embrace confidence but avoid cockiness; it's okay to be selfish and believe in your worth.
- Flip comparison into inspiration and collaborate instead of compete to maintain a positive mindset.
Ouai's Authentic Branding
- Ouai was pioneering by including other brands in its social media imagery, promoting authenticity.
- This approach influenced industry norms and resonated with consumers craving genuine content.
Dry Shampoo Foam Innovation Story
- Ouai's dry shampoo foam was inspired by a nurse's story about absorbing oil when patients couldn't shower.
- Early flaws like foam exploding were met with transparency and quick fixes, teaching not to rush innovation.