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Jen Atkin Talks "Blowing My Way to the Top," How Growing Up Mormon Influenced Her Beauty Career and More

Gloss Angeles

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Wei: The First Brand That Engaged With Their Followers

Wei really was the first brand in my opinion Sarah I'm sure you agree that was on the forefront of like including other people in their imagery on social which I thought was really awesome. In 2016 it was like unheard of and I have to say like I'm still having conversations and pep talks with brand founders today who are like oh my investors don't want me to talk about other brands in my videos it's ridiculous It is like we live in an authentic world where people crave authenticity.

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