The Google Ads Podcast Is Increasing Your Average Order Value (AOV) the Solution?
Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions for the success of your Google Ads campaigns. Listen to this episode to learn about:
- How simply looking at the AOV in Shopify doesn't provide actionable insights
- The nuances of AOV
- New customer AOV vs. returning customer AOV
- Strategies to increase AOV
- Relationship between initial purchase price and repeat purchase rates
Nathan Perdriau is the Co-Founder and Head of Paid Media at Blue Sense Digital; connect with him and Blue Sense Digital here:
Blue Sense Digital website: https://www.bluesensedigital.com.au/
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0:00 Intro
0:21 Is AOV the Solution?
5:23 New customer AOV vs returning customer AOV
8:32 The common misconception marketers have about AOV
12:56 Relationship between product pricing and repeat purchase rates
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