Innovation for Tour Operators

Marc Mekki, an expert in innovation for tour operators, joins Peter to discuss the crucial role of innovation in today's challenging landscape. They explore the evolution of personalized travel experiences, emphasizing strategic shifts over mere technological advancements. The duo highlights the importance of observing unexpressed customer needs and using data-driven insights to bridge the gap between offerings and desires. They also share innovative marketing techniques, including harnessing Wi-Fi for customer engagement and enhancing visibility on Google Maps.