What It Takes To Be A Full-Time YouTube Creator With Andrew Southworth
Aug 11, 2023
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Andrew Southworth, a full-time YouTube creator in the music promotional niche, shares his journey of growing his YouTube channel and making more money than in his old Engineering job. The podcast covers topics like transitioning to full-time YouTube creator, the role of YouTube in audience building and generating sales, monetizing a YouTube channel, launching an ad agency, and delegating tasks as a creator.
Andrew Southworth monetized his YouTube channel through courses, generating significant monthly revenue ranging from $10,000 to $15,000
Andrew expanded his revenue streams by launching an ad agency specializing in music promotion, offering services such as running ads to increase views and listens on streaming platforms
Deep dives
Monetization through courses
Andrew Southworth, a YouTube creator, has successfully monetized his channel through courses. Initially, he started with a beta version of his course, gradually increasing the price as demand grew. By offering valuable content and leveraging scarcity, he was able to generate significant monthly revenue, ranging from $10,000 to $15,000, from course sales alone.
One-on-One Consulting
Recognizing the need for individualized assistance, Andrew started offering one-on-one consulting sessions for a fee. Initially, he charged $60 for an hour-long session and gradually increased his rates to $117. This additional service has further contributed to Andrew's revenue stream, with him conducting 15-20 sessions per week.
Ad Agency for Music Promotion
To cater to artists who prefer outsourcing their promotional efforts, Andrew launched an ad agency specializing in music promotion. By providing services such as running ads to increase views, downloads, and listens on streaming platforms like Spotify, he expanded his revenue streams and increased his potential client base.
Delegating Tasks and Hiring Team Members
Recognizing the importance of efficiency and time management, Andrew stressed the importance of hiring team members to handle tasks that he didn't enjoy or that consumed too much time. These tasks included email management, scheduling social media content, finding guests for his podcast, and customer support. Delegating these responsibilities allowed Andrew to focus on content creation and strategic business planning.
In this week’s episode, we sit down with Andrew Southworth. Andrew is a full-time YouTube creator in the music promotional niche. He talks about what it took to grow his YouTube channel, how he's making more money as a creator than in his old Engineering job, and SO much more!
About Andrew
Andrew Southworth helps music artists and record labels grow their fanbase. Initially, on his YouTube channel, he was sharing the tactics he used to promote his music while working full-time as a mechanical engineer. Over time subscribers asked for courses, consulting, and services, and fast forward a couple of years he makes his living as a content creator.
Uscreen – With Uscreen’s all-in-one easy-to-use video membership platform, creators can sell their videos online using their desired pricing models through their beautiful video-on-demand (VOD) websites and native mobile and TV apps without requiring specialized software engineers or developer skills.
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