In Depth

What Braintrust got right about product-market fit | Ankur Goyal (Founder and CEO)

35 snips
Jul 24, 2025
Ankur Goyal, Founder and CEO of Braintrust, shares his journey from dropping out of college to leading AI innovations. He discusses early lessons on software quality from MemSQL and the frustration that sparked Braintrust’s creation. Ankur reveals why they strategically delayed their market launch and dives into finding product-market fit in the AI landscape. He emphasizes that great software arises from a sense of 'paranoia,' highlighting the balance between skepticism and optimism in entrepreneurship.
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ANECDOTE

Paranoia Ensures Software Quality

  • Ankur learned from MemSQL the critical importance of paranoia and diligence for software quality.
  • This high standard for reliability reshaped his approach to building software with serious customer impact.
ADVICE

Recruiting Is Relationship Building

  • Recruiting top engineers is a long-term, relational process, not transactional hiring.
  • Spend significant time building authentic connections over months or years before hiring.
ANECDOTE

Weak Repeatability Hindered Growth

  • Early at Impira, Ankur’s team got paying customers with little repeatability in demand.
  • This weak product-market fit limited scaling and eventual sales team effectiveness.
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