The Documentary Podcast

Selling misleading fertility hope

Sep 12, 2025
Delve into the booming fertility supplements industry, worth over $2 billion, and uncover the alarming lack of regulation. Explore how misleading ads target vulnerable individuals, amplifying the emotional rollercoaster of fertility. Discover personal stories highlighting the unexpected side effects of these products. Tune in to understand the urgent need for stricter regulations and the ethical responsibilities of marketers amid the murky landscape of unverified health claims.
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INSIGHT

Rapid Growth Fueled By Social Media

  • The fertility supplement market is booming and heavily pushed via social media algorithms.
  • Many products claim benefits despite weak supporting scientific evidence or trials.
ANECDOTE

Personal Story Sparked Trust

  • Kayleen saw a Pink Stork ad claiming their product had helped thousands of women get pregnant while she considered egg freezing.
  • Pink Stork's founder, Amy Upchurch, shares a personal recovery story that inspired the brand.
INSIGHT

Evidence Often Missing Or Weak

  • Many fertility add-ons and supplements lack high-quality human clinical trials.
  • Experts warn available studies are often animal-based, underpowered, or anecdotal.
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