The Impact of Misleading Fertility Supplement Ads

The global fertility supplements industry has an estimated worth of over 2 billion dollars, and it’s growing. Some experts have raised the alarm around poor regulation of companies and the products they sell.

In this episode of BBC Trending we investigate Pink Stork and other supplement companies which say they can help you get pregnant. Now, they're being promoted heavily on social media and beyond. What is the science behind some of the claims?

And what does this say about regulation of the supplements industry as a whole?

Producer & Presenter: Kayleen Devlin Editor: Flora Carmichael