What We Can Learn from "lowercase b" Brands

Andreas Tzortzis joins Second Nature to share the insights from writing "Not A Playbook" alongside WeTransfer founder Damian Bradfield. Having just returned from India, the conversation starts with a discussion around emerging markets and the brands within them - and how they can borrow the approach from WeTransfer and the lessons in "Not A Playbook".

Show Notes:

Andreas Tzortzis: https://www.linkedin.com/in/andreas-tzortzis-2b53734/

Brand New Story: https://brandnewstory.substack.com/

Not A Playbook: https://www.notaplaybook.com/

Not A Playbook on Spotify: https://open.spotify.com/show/7iOjuBbBCmhU5nVhcE9vgY

Rizz Ahmed: https://www.instagram.com/rizahmed/

FKA Twigs: https://www.instagram.com/fkatwigs/

The Red Bulletin: https://www.redbull.com/us-en/theredbulletin/collections/the-red-bulletin

Red Bulletin Podcast: https://podcasts.apple.com/us/podcast/red-bull-risk-made-me-do-it/id1165192147

Exiting The Friend Zone: https://archive.ph/2025.03.03-124640/https://www.tank.tv/magazine/issue-102/features/exiting-the-friend-zone

Paynter Brand: https://paynter.co.uk/

BPC - Brand, Product, Content:

A Time Of Gifts (Book): https://amzn.to/44NQE2q

Creative Selection (Book): https://amzn.to/4dqm15n

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