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Founder's Journal

Becoming a multipreneur

Mar 17, 2025

Explore the fascinating world of multipreneurship as the speaker shares their two-year journey. Discover the emotional shifts and pivotal lessons learned while managing multiple ventures. Gain insights into the importance of community validation and operational structure in this dynamic entrepreneurial landscape. Reflective exercises reveal strengths and passions that guide future projects. Unpack key takeaways from the transition from a CEO to thriving multipreneur, highlighting the unique challenges and triumphs along the way.

17:29

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Quick takeaways

Multipreneurship involves creating multiple products yearly while emphasizing the importance of selecting the right co-founder or CEO for success.

Projects in multipreneurship may take longer than expected, highlighting the need for adaptability and embracing pivots in the entrepreneurial journey.

Deep dives

The Journey to Multipreneurship

After stepping down as CEO of Morning Brew, there was a significant loss of motivation and clarity regarding future endeavors. A pivotal exercise called 'the best stuff' helped identify key strengths in invention, storytelling, and curiosity, all of which were most vibrant during the initial stages of Morning Brew. The transition from overseeing a startup to leading an established organization had shifted the excitement of creation to a more mundane process of management. This realization sparked the exploration of multipreneurship, defined as creating multiple products yearly and establishing companies that foster new startups.

1.

Embracing the Multipreneur Journey

4min

2.

Navigating Multipreneurship: Lessons from a Shifting Entrepreneurial Landscape

13min

Episode 141: Alex breaks down his 2-year journey as a multipreneurHere’s what to expect:

What is multipreneurship?
Why did Alex pick this path
2 years into storyarb
6 lessons from multipreneurship

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Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:30) Post-Morning Brew journey

(5:20) What is multipreneurship?

(8:00) My plan as a multipreneur

(9:20) Case study: storyarb

(10:10) 6 lessons as a multipreneur

(16:40) Conclusion

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Episode Links:

• Best Stuff exercise: https://conscious.is/excercises-guides/the-best-stuff

• Greg Isenberg multipreneur post: https://x.com/gregisenberg/status/1680670141632196609

• Initial storyarb tweet: https://x.com/businessbarista/status/1638176672485904384Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

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