From 0 To 100 Cr - SUCCESSFUL Brand Building Secrets | Arjun Vaidya & Trisha Rajani |FO6 Raj Shamani

Oct 14, 2021

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In today’s episode of Figuring Out, Raj Shamani talks with Co Founders of Dr. Vaidya, Arjun Vaidya and Trisha Rajani.

Arjun went to Brown University for his undergrad and moved back to India in 2013 working in a private equity firm. When his grandfather died during late 2016, he left his job and began his journey of building Dr Vaidya in 2017.

Arjun's wife, Trisha Rajani having completed her undergrad from University of Warwick has worked at companies like Goldman Sachs, and Nykka began working with Arjun as a COO for building Dr. Vaidya

Dr. Vaidya’s repackaged the ancient Indian science of Ayurveda for modern consumers and emerged as India’s largest Ayurveda brand online. In 4 years, they successfully reached over 1.5m+ consumers across 500+ cities and 16,500+ pin codes in India and launched 80+ products.

In this podcast they shared, why they started Dr. Vaidya', how to build a consumer brand in India, how to build trust in Indian consumers, key principles of building a brand. Watch this podcast till the end if you want to build a FMCG business or want to know how FMCG businesses works in India.

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Link to watch the podcast: https://www.youtube.com/watch?v=-oPVgTeasz8

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Timestamps:

00:00 Intro
01:45 Moat and The Vaidya's story
07:40 Arjun's Experience at Private Equity
12:52 Trisha's Backstory and UK
18:00 Her stint with Nykaa and Intellecap
20:45 Why did Arjun started Doctor Vaidya?
26:45 The Perfect Storm
27:10 How to have clarity in Life and Entrepreneurship?
35:20 How to become indispensable and what now?
40:20 What sets them apart and helping founders?
44:28 How can people differentiate themselves?
52:25 How to build trust?
55:03 Transparency
57:15 What's the future?
57:48 Key Principles of Building a Brand?
01:05:56 Pitching New Ideas
01:15:18 Outro

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