Real Estate AI Flash EP 080: Smarter Real Estate Starts with AI and Personalization
6 snips
Jul 9, 2025 
Aaron Chand, a Realtor from LPT Realty in Tampa, integrates AI into his real estate practices, emphasizing the power of personalization. He shares his path into the industry during the pandemic and discusses how AI enhances client interactions and marketing strategies. Topics include utilizing virtual assistants, smart note-taking tools, and AI in direct mail campaigns. Aaron encourages agents to embrace these technologies, balancing innovation with personal touch for superior client engagement and operational efficiency.
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Scaling Personalization with AI
- Aaron Chand found that going above and beyond with clients through personalized experiences created success.
- Personalization was hard to scale until AI enabled it at scale for his team.
Use Client Notes for AI Replies
- Save detailed client notes and conversation histories to personalize AI-generated responses.
- Have a VA insert those notes into AI prompts to create customized follow-ups.
Refine AI Messaging with CRM Fields
- Use custom CRM fields like "words to use" and "words not to use" to refine AI communication.
- Employ a VA powered by AI to send personalized client messages, boosting engagement.
