Making Sense

What’s in store for back-to-school spending?

Aug 23, 2024
Join Amanda Douglas and Matt Boss from J.P. Morgan’s Department Stores and Specialty Softlines team as they unravel the intricacies of the back-to-school shopping season. They discuss how economic pressures shape consumer spending, especially for lower-income households. Forecasts suggest modest growth for apparel and footwear sales, while denim emerges as a pivotal trend. They also explore retailers' strategies, emphasizing the shift towards quality and innovation to meet evolving shopper demands.
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