Leading Voices in Real Estate Tyler Christiansen | CEO of Funnel
22 snips
Jun 16, 2025 
Tyler Christiansen, CEO of Funnel, dives into the future of multifamily real estate, revolutionizing the owner-renter relationship. He discusses how centralization and AI are reshaping business models, enhancing communication and operational efficiency. Tyler shares insights from his journey in transforming property management and highlights the importance of balancing technology with personal engagement. He also emphasizes how small companies can compete effectively against larger firms by leveraging innovative tech solutions.
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Renter-Centric Model Innovation
- Multifamily had siloed renter records per property due to unique investors and accounting needs.
- Funnel innovated a renter-centric model with a single record across properties, enabling portfolio leasing and centralization.
COVID Accelerated Centralization
- Funnel coded centralization software in late 2019 and rapidly deployed it across Essex and Cortland portfolios during COVID.
- Cortland discovered 20% of leases started at a different community, sparking new operational strategies.
The New Operating Model Pillars
- Centralization and automation (AI) are core pillars of the new operating model in multifamily.
- This model improves efficiency, enhances consumer experience, and increases associate retention.