Innovations in Multifamily Real Estate

This chapter explores the transformative impact of technology and AI on the apartment business, focusing on how these innovations enhance communication between property owners and residents. It recounts the speaker's journey from traditional roles in real estate to creating a CRM that addresses modern industry challenges, especially during the COVID-19 pandemic. The discussion emphasizes the evolving nature of asset management and the critical role of deep industry knowledge in adapting to new operational strategies.