Justine Johnson touts Michigan as a hub for mobility
Mar 24, 2024
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The podcast discusses consumer demands and safety concerns in the EV market, Michigan's role in driving mobility innovation, advancements in aerial mobility and sustainable transportation, and reflections on Michigan's mobility and natural resources.
Automakers face financial losses on EVs, need to meet consumer demands for fast charging times and longer ranges.
NTSB investigation highlights importance of understanding technical limitations in driver-assist systems for enhanced safety measures.
Deep dives
Challenges of EV Adoption
Many automakers are facing financial losses on each electric vehicle (EV) sold due to the high costs involved. A study from the Boston Consulting Group estimated that most automakers lose around $6,000 on each $50,000 EV sold. Consumers show interest in EVs, but factors like long charging times and limited driving range hinder widespread adoption. Expectations for fast charging times, long ranges, and affordable prices pose challenges to automakers, with consumers hesitant if these criteria aren't met.
Investing in EV Infrastructure
Enhancing EV infrastructure to meet consumer demands is crucial for increased EV adoption. Consumers express the need for faster charging times, longer driving ranges, and affordable prices. Charging infrastructure developments include initiatives to reduce charging times to under 20 minutes, provide 350-mile driving ranges, and ensure access to fast chargers within 30 minutes' reach. Striking a balance between consumer expectations and feasible infrastructure upgrades becomes a key focus to advance widespread EV use.
NTSB Investigation on BlueCruise System
The National Transportation Safety Board (NTSB) is investigating an accident involving a car equipped with BlueCruise technology that collided with a stationary vehicle. The inquiry centers on determining if the driver-assist system was active during the crash and evaluating driver engagement at the time of the incident. The investigation underlines the importance of understanding the technical limitations of such systems, like detecting stationary objects on the road, and highlights the need for enhanced safety measures in driving assist technologies.
Michigan's Focus on Mobility Innovation
Michigan positions itself as a hub for mobility innovation by leveraging its automotive legacy and pushing for electrification and sustainability in various transportation sectors. Initiatives like the 'Michigan Mobility Funding Platform' support entrepreneurs and drive technological advancements in the mobility space. The state's efforts extend to fostering workforce development for advanced mobility technologies and promoting investments in diverse clean energy sources such as hydrogen technology.
Michigan’s chief mobility officer shares the state's efforts to ensure that transportation is equitable, clean and innovative across land, air and waterways.
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