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Shift: A podcast about mobility
Justine Johnson touts Michigan as a hub for mobility
Mar 24, 2024
The podcast discusses consumer demands and safety concerns in the EV market, Michigan's role in driving mobility innovation, advancements in aerial mobility and sustainable transportation, and reflections on Michigan's mobility and natural resources.
40:58
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Quick takeaways
- Automakers face financial losses on EVs, need to meet consumer demands for fast charging times and longer ranges.
- NTSB investigation highlights importance of understanding technical limitations in driver-assist systems for enhanced safety measures.
Deep dives
Challenges of EV Adoption
Many automakers are facing financial losses on each electric vehicle (EV) sold due to the high costs involved. A study from the Boston Consulting Group estimated that most automakers lose around $6,000 on each $50,000 EV sold. Consumers show interest in EVs, but factors like long charging times and limited driving range hinder widespread adoption. Expectations for fast charging times, long ranges, and affordable prices pose challenges to automakers, with consumers hesitant if these criteria aren't met.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode