Selling From the Heart Podcast Dr. Cindy McGovern - How to Transition to Relationships and Partnerships
Discover how to transform transactions into lasting partnerships with Dr. Cindy McGovern!
ABOUT THE GUEST
Meet Dr. Cindy McGovern, also known as the "First Lady of Sales." Dr. McGovern is a renowned sales and leadership expert, speaker, and author. She is the founder of Orange Leaf Consulting, which helps businesses boost their sales performance. Her book, "Every Job Is a Sales Job: How to Use the Art of Selling to Win at Work," reveals how everyone, regardless of their role, can leverage sales skills to succeed.
As a sought-after speaker, Dr. McGovern shares her wisdom on sales and leadership at conferences and corporate events worldwide. Her focus on relationship-building, effective communication, and understanding customer needs is transformative for individuals and organizations alike.
SHOW SUMMARY
Join Larry Levine and Darrell Amy in this exciting episode of the Selling from the Heart podcast as they sit down with Dr. Cindy McGovern. Dubbed the 'First Lady of Sales' and Wall Street Journal bestselling author, Dr. Cindy delves into the essence of authenticity and trust in sales. Discover the journey from 'Transactionships' to meaningful partnerships and how to deepen connections for greater success. Celebrate the success of 'Selling in a Post-Trust World' and learn how you can get early access to this game-changing book.
KEY TAKEAWAYS
- Authenticity in Sales: Being genuine is key to building client trust.
- Personal Branding: Align your personal brand with your true self.
- Communication Matters: Every interaction builds or erodes trust.
- Planning and Authenticity: Combine strategic planning with authenticity for successful sales interactions.
- Transactional to Partnership: Shift from transactional relationships to trust-based partnerships.
- Internal Trust: Build internal trust to effectively cross-sell and provide comprehensive client solutions.
QUOTES
- "Selling from the heart can sometimes mean walking away if it's not right."
- "If you want to have a never-flowing sales funnel, you’ve got to build a never-flowing relationship funnel."
- "Every interaction is a transaction of trust."
- "You're responsible for how you show up."
- "Move from transactional relationships to partnerships by deepening trust and being authentic."
CONNECT WITH DR. CINDY MCGOVERN
CONNECT WITH DARRELL AND LARRY
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Discover how to sell more without destroying your relationships and reputation.Pre-order at B&N and get access to Bonus Items! Get your Selling in a Post-Trust World copy here.
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