88. Understanding Narrative Power to Achieve Greater Success with Guillaume Wiatr

We have had some amazing guests recently, and Guillaume Wiatr is no exception. We had a great conversation exploring Narrative Power and why it's a crucial element for the success of your business.

We discussed:

• What Narrative Power is, and why is it so important for your business
• The difference between a story and a narrative
• Examples of narratives Guillaume helps to reframe
• Challenges Guillaume sees when helping solopreneurs to develop Narrative Power
• What Strategic Narrative® is, and what makes it unique
• The strategy solopreneurs can use to stand out in a crowded market
• The role Narrative plays when solopreneurs struggle to enroll the right clients 
• Why Guillaume believes “start with why” is often bad advice for solopreneurs in professional services

Plus so much more! We learned so much in this episode. Be sure to check it out!

Quotes from Guillaume:

• "People will pay for a story, but people will die for a narrative."
• "Narrative Power is your chance to disagree with your competitors."
• “I don't write because I have a lot of ideas. I have a lot of ideas because I write.”

Learn more about Guillaume Wiatr and MetaHelm here.

Of course, if you find value in the show, please leave us a 5-star review (hey, gotta make the ask, right?)!

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