Selling the Couch 404: Building an Anti-Racist Practice in Times Like These
What does it mean to have an “anti-racist practice”? With all the changes taking place regarding DEI and the current US political climate, this is a challenging endeavor for clinicians. Join us for a closer look at this important topic in today’s session.
Our Featured Guest
Kenya Crawford
Kenya Crawford is a licensed therapist and trained facilitator who works with individuals, companies, and therapists to create healing spaces for our collective liberation. In today’s conversation, Kenya provides a behind-the-scenes look at the current state of DEI programs and discusses how to balance DEI and anti-racist work with running a sustainable business. This is a practical conversation around building and designing practices and businesses with strategic intentionality.
You’ll Learn:
- The current state of DEI work: It’s not dead, but it has shifted.
- Our companies reflect our communities.
- Kenya’s focus from 2020-2025, aiming for overall sustainability in her practice
- Kenya’s personal example of navigating life with an “All money is not good money” philosophy
- “Is it really worth it to do work that doesn’t align with my values?”
- Considerations in a fee structure that make therapy more accessible
- Actions to cultivate space, community, and gratitude
- First steps in starting an anti-racist practice
- An anti-racist practice is intentional in every touch point in your business.
- Finding your community (and accountability partners) with a shared vision
- Balancing anti-racist work with running a sustainable business
- Challenges in the differing language used to describe “psychological safety”
- Kenya’s perspectives on the removal of DEI language from websites, publications, etc.
Resources:
Interested in becoming part of our affiliate program? Learn more!
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.
If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Mentioned in this episode:
Try Alma!
Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.